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25th birthday of the Cetelem Observatory in Spain!


On december 13th, it’s the conference to celebrate the 25th birthday of el Observatorio Cetelem in Spain!
If the Observatory was created as an added value service to the financial services, nowadays, its main role is to provide services to the partners and to analyze purchasing habits and Spanish consumer’s behaviors in various sectors. 

For those who didn’t know, the Observatory was originally a single annual study, established in 1997, in only two different sections. Today, it includes 5 important annual studies in sectors such as motor, sustainability and consumption, or e-commerce.

Over the years, it has become a national benchmark in those fields.

Many projects are being prepared for the coming months, including the creation of a brand new website,, which has just been launched!

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